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	<title>Improvised Communications &#187; blog</title>
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	<description>Customized Promotion for Creative Improvised Music</description>
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		<title>iC Media Poll Results: Part 1</title>
		<link>http://www.improvisedcommunications.com/blog/2009/07/20/ic-media-poll-results-part-1/</link>
		<comments>http://www.improvisedcommunications.com/blog/2009/07/20/ic-media-poll-results-part-1/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 13:10:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[bloggers]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[editors]]></category>
		<category><![CDATA[improvised communications]]></category>
		<category><![CDATA[survey]]></category>
		<category><![CDATA[writers]]></category>

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		<description><![CDATA[We recently asked 50 prominent writers and editors working in the jazz arena to complete a survey, with a special effort made to reach out to as diverse a sample as possible. We asked them about their preferences for receiving...]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-medium wp-image-1590" title="Age group chart" src="http://improvisedcommunications.files.wordpress.com/2009/07/chart1.png?w=300" alt="Age group chart" width="300" height="225" /></p>
<p>We recently asked 50 prominent writers and editors working in the jazz arena to complete a survey, with a special effort made to reach out to as diverse a sample as possible.</p>
<p>We asked them about their preferences for receiving information, how and where they listen to music and their interaction with publicists among many other things.</p>
<p>Not everyone had the time or inclination to respond, and not everyone who did chose to answer every question put to them, but the results were quite enlightening.</p>
<p>The questions were distributed into five categories and we&#8217;re going to examine and share the results one category at a time on the blog this week.</p>
<p>The first section deals with general demographic information, including age, location, job description, income and blogging habits (i.e. where their work is published).</p>
<p>As you can see from the graphic above, the respondents represented a well-balanced cross section of ages from 26-65. Only one person who answered this question fell into the 18-25 group and no one was older than 65. The 26-35 and 46-55 groups each generated the highest number of respondents with 26.5%.</p>
<p>Then we asked people to choose the term that best describes their work in the world of jazz/improvised music from a list of five (blogger, editor, freelance CD reviewer/feature writer, publisher/Web site owner and other).</p>
<p style="text-align:center;"><img class="aligncenter size-full wp-image-1607" title="Job description" src="http://improvisedcommunications.files.wordpress.com/2009/07/chart22.png" alt="Job description" width="360" height="270" /></p>
<p>In keeping with expectations, the most popular answer was CD reviewer/feature writer, which was chosen by 47.1% of respondents, more than doubling the next most popular answer, which was editor. Only 3% referred to themselves as primarily bloggers.</p>
<p>Over 17% chose Other, but basically used that write-in space to pick more than one job or use a term synonymous with one already offered.</p>
<p><img class="aligncenter size-medium wp-image-1602" title="Income" src="http://improvisedcommunications.files.wordpress.com/2009/07/chart3.png?w=300" alt="Income" width="300" height="225" /></p>
<p>In a somewhat surprising turn, 79.4% of those surveyed said they were paid to do the job they specified and only 35.3% have a full or part-time job in another industry that accounts for their primary income.</p>
<p>Finally, we asked about blogging habits.</p>
<p><img class="aligncenter size-medium wp-image-1603" title="Blogging habits" src="http://improvisedcommunications.files.wordpress.com/2009/07/chart4.png?w=300" alt="Blogging habits" width="300" height="225" /></p>
<p>35.3% said they have a personal blog, and 38.2% of those people reported publishing their articles and reviews on those blogs.</p>
<p><img class="aligncenter size-medium wp-image-1604" title="Work blogs" src="http://improvisedcommunications.files.wordpress.com/2009/07/chart5.png?w=300" alt="Work blogs" width="300" height="225" /></p>
<p>Also, only 26.5% of those surveyed contribute to blogs hosted by the jazz publications/organizations they work for.</p>
<p>The data gets a little more interesting as we move forward. It paints a clearer picture about what an artist, label or publicist is up against when trying to get the limited attention of today&#8217;s music journalist, especially when it comes to how much music these individuals see and hear in a given month and how it is presented to them.</p>
<p>Tomorrow&#8217;s post will cover the second category: Web and print habits. It focuses on what writers and editors are reading, how they access that information and how it influences their own work.</p>
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