Live performances are the lifeblood of any musician's career for obvious reasons, not the least of which is their potential to create opportunities such as quotable calendar listings, feature articles and CD reviews in local publications. The benefits of a well-promoted live event or tour can also include radio interviews, live reviews in a variety of publications and building a buzz with audiences.

Many clubs and series leave the majority of promotion to the performer, and those that do promote their concerts to the media often do not have the time or resources to promote events individually. Professional promotion for a tour or CD release party greatly increases a performer's chance of reaping the maximum benefits from his or her hard-fought performance schedule.

Improvised Communications specializes in providing local press and radio with the information and materials they need, and in the timeframe they require it, thereby helping our musician and presenter clients realize the full media potential of each performance.

Think iC might be right to promote your upcoming performance or tour? Download our submission form at right and submit your event details for our consideration. We require anywhere from 1 1/2 to 3 months notice, depending on the location of your event(s).

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Download a submission form here to get started