I was puzzled when my e-mails to Improved Communications came bouncing back to me. I still am, because it's an equally valid title for this invaluable organisation, which puts clear, intelligent information ahead of hype, and takes the trouble to provide full contexts for artists who may not be universally known, even within the arts media. Creative and improvised musics occupy an inevitably marginal position in the wider music business. Sometimes that position is not helped by the hectoring, uninformative tone of the press and promotional material that accompanies new improvisation CDs and tours. Kudos to Scott Menhinick for treating us with such courteous and helpful regard. It doesn't guarantee a good review, but it certainly guarantees a more sympathetic and informed audition of challenging work.
Brian Morton (Writer, Programmer, and Co-Editor of The Penguin Guide to Jazz)


iC is that rare breed of publicity firm that always seems to be affiliated and associated with music of high calibre that I always want to listen to and share with our readership. Plus, iC's knowledge and appreciation of the music and musicians combined with their level of professionalism and consistent communication make them one of the best with regards to jazz and improvised music promotion.
—Laurence Donohue-Greene (Managing Editor, AllAboutJazz-New York)

Scott and the iC crew cover all the bases for their artists with respect and integrity. They bring the same attitude to radio stations and journalists. They have my highest recommendation.
—Linda Yohn (Music Director, WEMU in Ypsilanti, MI)

When it comes to forward-looking improvised music that really transcends the traditional boundaries of jazz, you can count on Improvised Communications to deliver the goods.
—John Kelman (Senior Editor, AllAboutJazz.com)

iC has given me some of the finest music that has come my way. They are very professional in their approach, from the time information is sent via e-mail until the CD comes in with the release sheet. Most importantly, they help bring some of the finest musicians of improvised music to a wider audience.
—Jerry D'Souza (Contributor, AllAboutJazz.com)

Scott has created a first-class company literally from the ground up. Faced with creeping conservative commercial considerations, he has chose the path of high art, no small feat or concept. What helps immensely is the fact that the Playscape label, and his other clients, represent several certain high watermarks in this area of progressive, innovative, creative improvised music. The consistency of their music...is nothing less than astounding. As Improvised Communications goes, Scott's style and sense of worth runs parallel to the fresh and innovative sounds he is promoting to the media world at large. And as constipated as the mainstream press tends to be, a lot could be learned by opening up to the sounds iC is laying out for the world to hear. 100 thumbs up for Scott, iC and the great musicians he represents.
—Michael G. Nastos (Senior Program Host, WEMU, 89.1 FM in Ypsilanti, MI & Senior Columnist, Cadence)

Scott and iC have earned tremendous respect from those of us who value independent jazz and the spirit of creative music. His attention to detail is impeccable, he's always there when you need to communicate, and most importantly, his heart is in the right place. It's been a pleasure to work with Scott to get the word out on music that matters. Here's to many more years of improvised communication!
—Nils Jacobson (Managing Editor, AllAboutJazz.com)

If I were a recording and performing artist, iC would be my first pick for getting the word out to the jazz consuming public. Driven by good business sense and a personalized approach, the folks at iC offer the creme de la creme of modern and free jazz. In addition, they know their product and are not merely going through the proverbial motions at any given time. These guys love their job, and it shows!
—Glenn Astarita (Contributor to DownBeat, AllAboutJazz.com and JazzReview.com)

Scott Menhinick and the folks at iC have been especially great to me. Being the jazz format director of a college radio station that runs on the 'out'side of the jazz world, iC has provided music that is right along our format. The service and publicity have been fabulous. I hope for them another 25 years of business.
—James Cervantes (Jazz Director, KWVA in Eugene, Oregon)

We've been pleased to have Scott Menhinick from Improvised Communications in to present several workshops and panels on promotion and publicity issues for musicians. His perspective, advice and suggestions have been very insightful. He's a terrific resource!
—Angela Beeching (Director, New England Conservatory's Career Services Center)

A heartfelt thanks from all at CKUT for the wonderful music you provided for the station in 2004. It affected our charts and airwaves in a serious manner. We look forward to 2005 with great anticipation.
—Steve Guimond (Music Coordinator, CKUT-FM in Montreal, QC)

Thanks for all you do for this music.
—Pat Frisco (Jazz/New Music Director, WHFR-FM in Dearborn, MI)

Client testimony  
         


It was fortuitous for us that iC was the first (and only) company recommended to assist in the release of our double CD. Scott has the creativity and sensibilities necessary to work with both the artist and the industry. With impeccable judgment and a superb understanding of the market and the individuals throughout it, he responded thoroughly to every concern, and provided expert guidance through the entire process. As a result of Scott's efforts, we received an enormous amount of national and international press and media coverage. iC functions on a very high level; it will be our choice for all projects in the future.
Alice Russell for MacArthur Fellow and NEA American Jazz Master George Russell & The Living Time Orchestra

iC developed a sensible, affordable and realistic approach to promoting my performances, recordings and label. Scott's work has garnered more return from radio and press than all of the independent labels I had previously recorded on. He has his eye on the big picture in presenting someone's work, rather than the quick, one time return.
Rob Reddy (Composer/Saxophonist and Founder of Reddy Music)

We are very happy with the work iC has done for us on our press releases and mailings. When faced with the great puzzle of marketing our creative, improvised music, it was a huge relief to find someone who not only cares but knows so much. Scott takes your hand and leads you through the wild and crazy labyrinth of creative music radio and press with ease. His approach is structured, focused and well-informed. He also has a great talent for synthesizing information so that your musical message is quick and clear yet eloquent. iC initiated a good advertising opportunity that we shared with other labels and keeps us well-informed with their email list as well. And of course we've had more reviews and radio airplay than we thought possible!
Jeannette and Michel Lambert (Jazz From Rant)


Even before Scott at Improvised Communications signed on to promote my latest CD, Cartwheels Through The Cosmos, we had been talking for almost a year. I was so impressed with his knowledge of the industry, his no-nonsense approach, the way he thoroughly and consistently took the time to answer any question I threw his way, and his ideas for long-term goals. Now that the record has been released, the feedback has been very positive for a vocalist mining unchartered free-improv territory. It has been a great experience so far and I feel certain that working with Scott will have a great impact on my career in the years to come.
Fay Victor (Vocalist/Composer)


Scott and Improvised Communications are truly excellent at their job and a pleasure to work with, with the rare combination of a real understanding of the music and a realistic understanding of the music business. Most importantly, they treat all sides of the publicity equation—the artists, the label people, the press folks and the radio folks—with humanity, respect and intelligence. This organization is a real boon to the creative music community.
Taylor Ho Bynum (Multi-instrumentalist/Composer)


Scott and the folks at Improvised Communications have been a beacon of light in a difficult industry. They have been involved in CD release and concert promotion of my work for the past 4 years, and the skill and savvy they bring to their efforts is always professional, enlightening, and of the highest order—and my praise comes from a position of having just celebrated 40 years in the creative music world.
Mario Pavone (Bassist/Composer)

I wanted to say thank you for supporting this project. You have given
us an exposure that I thought was impossible.
Craig Brenan (Trombonist/Composer with Modo Trio)


Almost a year now and the efforts of Scott Menhinick and iC are still showing up for my last CD release. I was at a gig in Toronto recently and ran into a few people who had heard a lot of airplay for my CD during this past year. And even now, someone will say they read the reviews and remembered the positive feedback the music received. As a musician who dreads the "business" aspect of music, Scott made it so easy for me. He also taught me a lot, in a very communicative and respectful manner. Much appreciated Scott!
Deborah Weisz (Trombonist/Composer)

The gig was a big success. Full house, some critics, and great playing. Thanks again for all of the great work. I will for sure be in touch for some future events.
Joe Fiedler (Trombonist)

iC helped me to bring my music into the Jazz radio/press world that previously seemed to be an inpenetrable enigma. With Scott's help, we created a professional website and promotional materials that have been very valuable for creating work and furthering my career. Scott's advice goes beyond that of a publicist. His broad understanding of the complexities in the music business has made our working relationship rich and beneficial.
Greg Burk (Pianist/Composer and Educator)

Scott at iC has, through years of experience, developed tremendous expertise in his field. Evidence of this was the highly successful promotion of my latest CD release, Chrysalis. Highly recommended!!
Bruno Råberg (Bassist/Composer and Educator)


Scott at iC really made a difference in the promotion of my latest CD release, Openground. I highly recommend iC, and look forward to working with them again.
Giovanni Moltoni (Guitarist/Composer and Educator)

Thanks to iC, my CD release tour in February 2005 was a resounding success. The Boston Globe ran a feature article about my project, and that resulted in packed gigs. Scott Menhinick really took the time to get to know me and my work, and gives me great insight in the presentation of my music. Thanks, Scott!
Chuck Gabriel (Bassist/Composer and Educator)

iC promoted my debut recording as a leader and a live performance in New York, resulting in reviews in major publications like DownBeat and the New York Times among many others. My experiences were positive and I would definitely work with them again in the future.
Jason Roebke (Bassist/Composer)

iC has quickly moved 482 Music from a label known mostly in Chicago to a consistent presence in national jazz media, both in print and on-air. This higher profile has created a foundation upon which the label is already building a solid reputation not only within the trade but also among established artists around the world—a very important position for us to find ourselves in.
—Mike Lintner (482 Music)

I've trusted iC with a variety of pivotal responsibilities since late 2002, ranging from the development of my own Web site content and booking materials to the design of Playscape's print ads and the exclusive press and radio promotion of all its recent releases. Everything changed for us from the moment we called and explained what Playscape was about and what our needs were as iC senses the pulse of what a label like ours demands. Our connection to jazz journals, writers/critics, radio, and the general public is direct and clear. The relationships they helped us build have opened the doors for a strong presence now and for the future. As we approach our 5th anniversary in October 2004, the label has a defined focus and direction regarding its artists, music and message.
—Michael Musillami (Playscape Recordings)

Scott Menhinick at Improvised Communications is a fabulous publicist…one of his chief talents is to get musicians thinking about long range goals.
Ran Blake (MacArthur-winning Pianist/Composer and Educator)

What I like most about working with Improvised Communications is their ability to build a promotional campaign specifically tailored to the individual artist's needs. They proposed a very reasonable budget for promoting my latest CD and targeted the specific journalists and radio stations interested in my music. The result was simply great—wonderful reviews in the major jazz magazines and many #1 spots on jazz radio station play lists. This is the way to go for independent artists and record labels!
Garrison Fewell (Guitarist/Composer and Educator)

The Boston Globe will feature me in a special article on November 12th. Your publicity works!
Jorrit Dijkstra (Multi-instrumentalist and Composer)

I have been very happy working with Scott Menhinick and iC over the past several years. He and his colleagues have been great at designing my promo materials, including the text and the graphics, ranging from four-color flyers down to my business cards. Scott is unfailingly honest and direct in our discussions, and yet is able to emphasize the positive without "hype" in promoting my music and teaching. He is totally reliable in terms of getting gig information to the press and media, and is knowledgeable about the changing music scene both locally and nationally. Improvised Communications is a great resource for musicians at all levels of their professional and artistic development, and I highly recommend them to anyone who values creativity, reliability and integrity.
Paula Zeitlin (Violinist/Composer and Educator)

 

 

Industry testimony